Competitor Intelligence & Research12 min read
Competitive Matrix: What It Is + How to Make One (with Templates)
Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.
Karla has been creating marketing content since internet connections had dial tones. She specializes in long-form assets, nurture email wizardry, retaining and growing a customer base, and keeping a whole house full of dogs adequately entertained.
Contributor
Keyword Research8 min read
4 Types of Keywords in SEO (+ Examples)
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
General Marketing10 min read
The Beginner’s Guide to Doing Local Marketing
Use this local marketing guide to keep your business top of mind for customers in your community.