General Marketing14 min read
7 of the Biggest Marketing Problems & How to Solve Them
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
A certified oenophile, Martha brings over 15 years of editing and writing experience across culture and hospitality, iGaming, language learning, and SaaS industries. Her skills span SEO, editorial leadership, plus content strategy and curation. She upholds high editorial standards, champions collaboration, and embraces learning opportunities in every project she embarks on.
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Competitor Intelligence & Research13 min read
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Paid Advertising18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.